The Ins and Outs of Othello Essay Example For Students

The Ins and Outs of Othello Essay A tragedy without meaning Othello is not, as the very genre of tragedy seeks to imitate action and life, both of which have an inherit meaning. In some ways, Shakespeares work can be considered didactic as in the case in classical tragedy, the heros falls arises as fault of a hamartia on his part, a fault which plagues humanity. In fact, throughout the work, Othello is revealed to have many more faults and weaknesses than a man of his stature should posses, providing a reason for his downfall. The works main protagonist, the scheming Iago, ultimately has his own reasons for his actions; actions, which on surface value, might appear to be inherently evil and motiveless. A third variable here, the role of the setting, and its part in the tragedy also helps to explain the reasons for it. Through Iagos motives, and Othellos inherit weaknesses, the tragedy of the play is meaningful for the audience. We will write a custom essay on The Ins and Outs of Othello specifically for you for only $16.38 $13.9/page Order now By examining Iagos actions and his soliloquies the audience is able to discern that Iago does indeed have motives for his actions, however weak they may be. Despite Iago recognizing that indeed the moor is of a free and open nature Oth Act 1 Sc. 3, he still does despise him. Iago has to be examined closer to discover his motives: of course, he is jealous of Cassios appointment as Othellos lieutenant and this is an ultimate irony in itself as he later mocks Othello for his own jealousy, having succumbed to the green-eyed monster. There is also of course Iagos blatant racial slurs and hatred towards Othello, and his paranoia regarding the supposed infidelity of his wife, And it is thought abroad that twixt my sheets hes done my office Oth Act 1 Sc. 3. However, the latter excuse may seem less reasonable, considering that Iago also utters later that he believes that Cassio has also slept with his wife. Iagos attitude to the subject, contrasting with Othellos view of sex as a unifying for ce, is that it is something inherently dirty and revolting, increasing his paranoia. Iagos main vice however is his lust for power. Ultimately, his aim is not to rise to the rank of lieutenant, but to go as far as he is able to. This point is justified by his plotting not only against Cassio, the man who holds his coveted position, but Othello, the general of the Venetian army himself. Ultimately, Iago is surprised by how easy it becomes to manipulate Othello and by the end of the play is even a little sorry for the ease at which his plan has come to fruition. No man without a clear motive, as has been often suggested for Iago, could have devised such a plan, that struck the victim blow by blow, with no time to recover to rational thought in between. Iagos main motive then becomes a classic case of tall-poppy syndrome as he seeks not only to dethrone the god of war and the goddess of love,  but to also make them suffer. The setting in the play also plays a significant role in the explanation for the reasons for the tragedy. The play opens in Venice, the epitome of western civilization and culture in Shakespeares time Tillyard 113. Under the influence of Venices culture, there does exist imaginary bonds of control and order, which keep characters emotions in check. In Act 2, following the move to Cyprus, these bonds are gradually released, freeing the way for chaos to rule over order in a way not possible in the first Act. The characters have now reached the frontier. Evidence of this is found with reference to the poor weather encircling Cyprus at the time. In this case there is both a literal and metaphorical storm brewing, as Iagos plot begins to shape in his mind. The chidden billow seems to pelt the clouds; The wind-shaked charge, with high and monstrous mane, Seems to cast water on the burning Bear And quench the guards of thever-fixed Pole. Oth Act 2 Sc. 1 .u31a2802565410bb0553edd5a6e969038 , .u31a2802565410bb0553edd5a6e969038 .postImageUrl , .u31a2802565410bb0553edd5a6e969038 .centered-text-area { min-height: 80px; position: relative; } .u31a2802565410bb0553edd5a6e969038 , .u31a2802565410bb0553edd5a6e969038:hover , .u31a2802565410bb0553edd5a6e969038:visited , .u31a2802565410bb0553edd5a6e969038:active { border:0!important; } .u31a2802565410bb0553edd5a6e969038 .clearfix:after { content: ""; display: table; clear: both; } .u31a2802565410bb0553edd5a6e969038 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u31a2802565410bb0553edd5a6e969038:active , .u31a2802565410bb0553edd5a6e969038:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u31a2802565410bb0553edd5a6e969038 .centered-text-area { width: 100%; position: relative ; } .u31a2802565410bb0553edd5a6e969038 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u31a2802565410bb0553edd5a6e969038 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u31a2802565410bb0553edd5a6e969038 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u31a2802565410bb0553edd5a6e969038:hover .ctaButton { background-color: #34495E!important; } .u31a2802565410bb0553edd5a6e969038 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u31a2802565410bb0553edd5a6e969038 .u31a2802565410bb0553edd5a6e969038-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u31a2802565410bb0553edd5a6e969038:after { content: ""; display: block; clear: both; } READ: Analysis of The Tempest EssayThe fact that Othello fails to note the power of the brewing storm condemns him to his fate. It must be noted that Othello is a soldier, a general, by profession. In war, rules and conventions apply, but once these bonds of control are taken away, he does not know how to react or behave, considering he has lived his life as if he were fighting a battle. Indeed, these bonds of control are released even further as Othello orders celebration and revelry to mark the destruction of the Turkish fleet. Little does he know that nearby, Iago is using the occasion to plot a destruction of a different kind. The faults that are found in Othellos character are sufficient to demonstrate that, although he may not be deserving of his eventual fate, there is some justification for what has happened. At the start of the play, Othello is portrayed as the god of war, his wife the goddess of love Emert 77. However, during the play it is proved that Othello has too many flaws, and has the basic hamartia of the classic tragic hero. He is not a god, but merely a man, which enables the audience to feel sympathy and pathos towards the lead character. From the very beginning of the play the audience is told that Othello is an outsider. He does not seem to belong to our world, nor do we know how he managed to arrive. He is not even a European, much less an Italian. This racial and cultural difference is explored throughout the play, mainly in the opening Act. Eventually, his lack of knowledge regarding the customs of Venetian women helps to contribute to his downfall. In short, Othello seems to suffer from an acute form of virgin/whore dichotomy, a condition which means in practice that he is only able to see women, in particular his wife, as either absolutely pure and holy, or otherwise foul and wretched  depending upon their fidelity or lack of it. Othello is unable to accept the fact that his wife can make mistakes, and if she does, she can only be considered whore: there proves to be no middle ground. In fact, at the time, although Venice was considered Europes cultural capital, it was seen to have certain drawbacks, especially regarding promiscuity and the diminished role of fidelity in marriage Tillyard 134. Add to this the fact that Iago is dealing with a man who has only recently been engaged in wedlock and therefore is less certain when questioned about his wifes character. Othello has seen the way in which Desdemona has deceived her father and eloped, what is to say that such a consummate actress could not be using the same skills to exploit her own husband? Othellos weakness in his communication skills and his expression of inner feelings is further testament to his lack of perfection. Although he is being modest before the Duke and Brabantio regarding his limitations with his speech, these very qualities are evidenced later in the play. Rude am I in my speech And little blessed with the soft phrase of peace Oth Act 1 Sc. 3 and, And little of this great world can I speak More than pertains to feats of broil and battle; Oth Act 1 Sc. 3 Othello knows how to communicate with men, through obvious and direct means, but lacks the subtle charms to persuade women Emert 80. In Act 1, we discover this as his biggest weakness so far. Michael Cassio is in fact made a model of how Othello should behave in front of, and when referring to women, through his charming of Desdemona and unwillingness to give in to Iago, as he tries to tempt him with Desdemonas virtues in Act 2. Cassio make no illusions of perfection, in contrast to Othello. He admits his vices such as his weakness for drinking, proving he knows his own human qualities. One of the main reasons therefore for Othellos downfall and Cassios realization of power at the end of the play is that whilst Cassios own view of him and that of others are aligned, Othellos are askew. Cassios communicational behavior contrasts strongly with Othellos. .u8dad7345544c5528620266ebe29fc190 , .u8dad7345544c5528620266ebe29fc190 .postImageUrl , .u8dad7345544c5528620266ebe29fc190 .centered-text-area { min-height: 80px; position: relative; } .u8dad7345544c5528620266ebe29fc190 , .u8dad7345544c5528620266ebe29fc190:hover , .u8dad7345544c5528620266ebe29fc190:visited , .u8dad7345544c5528620266ebe29fc190:active { border:0!important; } .u8dad7345544c5528620266ebe29fc190 .clearfix:after { content: ""; display: table; clear: both; } .u8dad7345544c5528620266ebe29fc190 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8dad7345544c5528620266ebe29fc190:active , .u8dad7345544c5528620266ebe29fc190:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8dad7345544c5528620266ebe29fc190 .centered-text-area { width: 100%; position: relative ; } .u8dad7345544c5528620266ebe29fc190 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8dad7345544c5528620266ebe29fc190 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8dad7345544c5528620266ebe29fc190 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8dad7345544c5528620266ebe29fc190:hover .ctaButton { background-color: #34495E!important; } .u8dad7345544c5528620266ebe29fc190 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8dad7345544c5528620266ebe29fc190 .u8dad7345544c5528620266ebe29fc190-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8dad7345544c5528620266ebe29fc190:after { content: ""; display: block; clear: both; } READ: Is Macbeth a man or a monster? EssayWhen Othello ultimately cannot cope with women, he reverts to the only way he knows how: violence: revenge through blood note this contrasts with Iagos wife for wife revenge mentality. This point is proof that eventually Othello is not able to cope with playing more than one role at the same time: in Cyprus he is forced to play both the passionate lover, and governor at various times, whilst his wifes personality proves much more flexible. At various times Desdemona plays the role of the seductress, loving daughter, the sexually aware woman, and the caring wife Emert 82. All along there are signs appearing that Othello can anticipate his fall, and Iago will have his way. Othellos gullibility also proves a reason for his downfall.  He places absolute trust in Iago, believing in his past virtues and his supposed devotion to his wife Emilia. This all-or-nothing approach ultimately transpires to accentuate his jealous rage. He is not prone to introspection, to examining himself from within, but instead is lent to blindly believe the foibles of others, especially Iago. His gullibility enables his self-control, once so evident, to unravel, and be placed in the hands of others. For example, Lodovico cannot believe the changes in his character: Is this the noble Moor whom our full Senate Call all in all sufficient? Is this the nature whom passion could not shake? Whose solid virtue The shot of accident nor dart of chance Could neither graze nor pierce? Oth Act 4 Sc. 1 The fact is that although Othellos passionate emotion helps to fire his imagination; it ultimately leads to blind all reason and rational thinking take 1:3 as Othello recounts the stories of his adventurous past in order to win Brabantios daughter from him. Ultimately the reason behind all the madness is demonstrated in the last scene of the play. What Othello plans to commit is not a murder, but instead a sacrifice. He does this through love for Desdemona, to save her from herself, and for his own honor. This act helps establish a new Othello, an Othello even nobler and braver than the Othello of Act 1, an Othello that arrests his previous decline. O balmy breath, that dost almost persuade Justice to break her sword! One more, one more! Be thus when thou art dead, and I will kill thee and love thee after. One more, and this the last. Oth Act 5 Sc. 2 The audience is left not with a feeling of rage for a senseless, meaningless tragedy, but knowledge that this has taken place for a reason, for a hamartia on the part of the lead character. As Othello dies upon a kiss, briefly we are left with no pain, but with only a feeling of redemption. The reasons for the tragedy are all too plain to see. Iago has his own motives for bringing down Othello and Desdemona, and ultimately he is surprised by how easily he is able to pry apart two people so completely in love with each other. The role of the setting contributes towards the lead characters downfall as the bonds of continuity are broken with the shift to Cyprus Emert 70. Othellos own imperfections are evident from early on in the play, from his gullibility, to his jealousy, to his limited communication skills. It is here where, as in all tragedy, the play contains a certain didactic element as the author seeks to explain the reasons that a great man such as Othello can fall. As Iago ultimately recoils with the ease at which he attains his foul ends, there comes a warning for us all: for if Othello was the greatest the world had to offer, then what hope do we all have?

The Saint Patricks Battalion (Los San Patricios)

The Saint Patricks Battalion (Los San Patricios) The St. Patricks Battalion- known in Spanish as el Batallà ³n de los San Patricios- was a Mexican army unit comprised primarily of Irish Catholics who had defected from the invading US army during the Mexican-American War. The St. Patricks Battalion was an elite artillery unit which inflicted great damage on the Americans during the battles of Buena Vista and Churubusco. The unit was led by Irish defector John Riley. After the Battle of Churubusco, most members of the battalion were killed or captured: most of those taken prisoner were hanged and the majority of the others were branded and whipped. After the war, the unit lasted for a short time before being disbanded. The Mexican-American War By 1846, tensions between the USA and Mexico had reached a critical point. Mexico was enraged by the American annexation of Texas, and the USA had its eye on Mexicos sparsely populated western holdings, such as California, New Mexico, and Utah. Armies were sent to the border and it didnt take long for a series of skirmishes to flare into an all-out war. The Americans took the offensive, invading first from the north and later from the east after capturing the port of Veracruz. In September of 1847, the Americans would capture Mexico City, forcing Mexico to surrender. Irish Catholics in the USA Many Irish were immigrating to America at about the same time as the war, due to harsh conditions and famine in Ireland. Thousands of them joined the US army in cities like New York and Boston, hoping for some pay and US citizenship. Most of them were Catholic. The US army (and US society in general) was at that time very intolerant towards both Irish and Catholics. Irish were seen as lazy and ignorant, while Catholics were considered fools who were easily distracted by pageantry and led by a faraway pope. These prejudices made life very difficult for Irish in American society at large and particularly in the army. In the army, the Irish were considered inferior soldiers and given dirty jobs. Chances of promotion were virtually nil, and at the beginning of the war, there was no opportunity for them to attend Catholic services (by the end of the war, there were two Catholic priests serving in the army). Instead, they were forced to attend Protestant services during which Catholicism was often vilified. Punishments for infractions such as drinking or negligence of duty were often severe. Conditions were harsh for most of the soldiers, even the non-Irish, and thousands would desert during the course of the war. Mexican Enticements The prospect of fighting for Mexico instead of the USA had a certain attraction for some of the men. Mexican generals learned of the plight of the Irish soldiers and actively encouraged defections. The Mexicans offered land and money for anyone who deserted and joined them and sent over fliers exhorting Irish Catholics to join them. In Mexico, Irish defectors were treated as heroes and given the opportunity for promotion denied them in the American army. Many of them felt a greater connection to Mexico: like Ireland, it was a poor Catholic nation. The allure of the church bells announcing mass must have been great for these soldiers far from home. The St. Patricks Battalion Some of the men, including Riley, defected before the actual declaration of war. These men were quickly integrated into the Mexican army, where they were assigned to the legion of foreigners. After the Battle of Resaca de la Palma, they were organized into the St. Patricks Battalion. The unit was made up of primarily Irish Catholics, with a fair number of German Catholics as well, plus a handful of other nationalities, including some foreigners who had been living in Mexico before war broke out. They made a banner for themselves: a bright green standard with an Irish harp, under which was Erin go Bragh and the Mexican coat of arms with the words Libertad por la Republica Mexicana. On the flip side of the banner was an image of St. Patrick and the words San Patricio. The St. Patricks first saw action as a unit at the Siege of Monterrey. Many of the defectors had artillery experience, so they were assigned as an elite artillery unit. At Monterrey, they were stationed in the Citadel, a massive fort blocking the entrance to the city. American General Zachary Taylor wisely sent his forces around the massive fortress and attacked the city from either side. Although the defenders of the fort did fire on American troops, the citadel was largely irrelevant to the defense of the city. On February 23, 1847, Mexican General Santa Anna, hoping to wipe out Taylors Army of Occupation, attacked the entrenched Americans at the Battle of Buena Vista south of Saltillo. The San Patricios played a prominent part in the battle. They were stationed on a plateau where the main Mexican attack took place. They fought with distinction, supporting an infantry advance and pouring cannon fire into the American ranks. They were instrumental in capturing some American cannons: one of the few pieces of good news for the Mexicans in this battle. After Buena Vista, the Americans and Mexicans turned their attention to eastern Mexico, where General Winfield Scott had landed his troops and taken Veracruz. Scott marched on Mexico City: Mexican General Santa Anna raced out to meet him. The armies met at the Battle of Cerro Gordo. Many records have been lost about this battle, but the San Patricios were likely in one of the forward batteries which were tied up by a diversionary attack while the Americans circled around to attack the Mexicans from the rear: again the Mexican Army was forced to retreat. The Battle of Churubusco The Battle of Churubusco was the St. Patricks greatest and final battle. The San Patricios were divided and sent to defend one of the approaches to Mexico City: Some were stationed at a defensive works at one end of a causeway into Mexico City: the others were in a fortified convent. When the Americans attacked on August 20, 1847, the San Patricios fought like demons. In the convent, Mexican soldiers three times tried to raise a white flag, and each time the San Patricios ripped it down. They only surrendered when they ran out of ammunition. Most of the San Patricios were either killed or captured in this battle: some escaped into Mexico City, but not enough to form a cohesive army unit. John Riley was among those captured. Less than a month later, Mexico City was taken by the Americans and the war was over. Trials, Executions, and Aftermath Eighty-five San Patricios were taken prisoner in all. Seventy-two of them were tried for desertion (presumably, the others had never joined the US army and therefore could not desert). These were divided into two groups and all of them were court-martialed: some at Tacubaya on August 23 and the rest at San Angel on August 26. When offered a chance to present a defense, many chose drunkenness: this was likely a ploy, as it was often a successful defense for deserters. It didnt work this time, however: all of the men were convicted. Several of the men were pardoned by General Scott for a variety of reasons, including age (one was 15) and for refusing to fight for the Mexicans. Fifty were hanged and one was shot (he had convinced the officers that he had not actually fought for the Mexican army). Some of the men, including Riley, had defected before the official declaration of war between the two nations: this was, by definition, a much less serious offense and they could not be executed for it. These men received lashes and were branded with a D (for deserter) on their faces or hips. Riley was branded twice on the face after the first brand was accidentally applied upside-down. Sixteen were hanged at San Angel on September 10, 1847. Four more were hanged the following day at Mixcoac. Thirty were hanged on September 13 in Mixcoac, within sight of the fortress of Chapultepec, where the Americans and Mexicans were battling for control of the castle. Around 9:30 a.m., as the American flag was raised over the fortress, the prisoners were hanged: it was meant to be the last thing they ever saw. One of the men hanged that day, Francis OConnor, had both his legs amputated the day before due to his battle wounds. When the surgeon told Colonel William Harney, the officer in charge, Harney said Bring the damned son of a bitch out! My order was to hang 30 and by God, Ill do it! Those San Patricios who had not been hanged were thrown in dark dungeons for the duration of the war, after which they were freed. They re-formed and existed as a unit of the Mexican army for about a year. Many of them remained in Mexico and started families: a handful of Mexicans today can trace their lineage to one of the San Patricios. Those who remained were rewarded by the Mexican government with pensions and the land that had been offered to entice them to defect. Some returned to Ireland. Most, including Riley, vanished into Mexican obscurity. Today, the San Patricios are still a bit of a hot topic between the two nations. To Americans, they were traitors, deserters, and turncoats who defected out of laziness and then fought out of fear. They were certainly loathed in their day: in his excellent book on the subject, Michael Hogan points out that out of thousands of deserters during the war, only the San Patricios were ever punished for it (of course, they were also the only ones to take up arms against their former comrades) and that their punishment was quite harsh and cruel. Mexicans, however, see them in a vastly different light. To Mexicans, the San Patricios were great heroes who defected because they could not stand to see the Americans bullying a smaller, weaker Catholic nation. They fought not out of fear but out of a sense of righteousness and justice. Every year, St. Patricks Day is celebrated in Mexico, particularly in the places where the soldiers were hanged. They have received many honors from the Mexican government, including streets named after them, plaques, postage stamps issued in their honor, etc. Whats the truth? Somewhere in between, certainly. Thousands of Irish Catholics fought for America during the war: they fought well and were loyal to their adopted nation. Many of those men deserted (men of all walks of life did during that harsh conflict) but only a fraction of those deserters joined the enemy army. This lends credence to the notion that the San Patricios did so out of a sense of justice or outrage as Catholics. Some may simply have done so for recognition: they proved that they were very skilled soldiers -arguably Mexicos best unit during the war - but promotions for Irish Catholics were few and far between in America. Riley, for example, made Colonel in the Mexican army. In 1999, a major Hollywood movie called One Mans Hero was made about the St. Patricks Battalion. Sources Eisenhower, John S.D. So Far from God: the U.S. War with Mexico, 1846-1848. Norman: the University of Oklahoma Press, 1989Hogan, Michael. The Irish Soldiers of Mexico. Createspace, 2011.Wheelan, Joseph. Invading Mexico: Americas Continental Dream and the Mexican War, 1846-1848. New York: Carroll and Graf, 2007.

Analysis of Unilever operating in Brazil

Analysis of Unilever operating in Brazil As given in the case study, Unilever in Brazil has a strong 81% market share by means of its three brands: Omo, Minerva and Campeiro. Question at hand is whether or not to market detergents to lower income consumers in North-Eastern Brazil and how to go about it. It was believed by many in the company itself that Unilever should not fight in the lower end of the market where even small local entrepreneurs with a lower cost structure struggled to break even. So is the opinion of Fernando Machado, category manager for detergents who believes that Unilever shouldn’t divert money from their premium brands and invest in a low price brand. But since the lower income segment isn’t tapped by any of the giants of the detergent industry in Brazil it provides ample opportunity to the company for growth in this segment. Also there is a need for good products matching the flagship brand Omo but something which is affordable at the same time to the Northeastern women as clearly seen by the example stated about Maria ConceiÇà £o. TREND IN BRAZIL: As per case study it is known that Northeasterners believe bleach is a must for removal of stains, they prefer scrubbing clothes; addition of bleach for stain removal is an important factor followed by a little use of detergent powder only in order to make the clothes smell good. Thereby we can see that use of detergent is restricted only to giving a favorable smell. For the Northeasterners frequency of clothes washing is more due to more time at hand and lesser number of clothes owned. Also cleanliness is perceived as important despite of their low income survival. Cleaning of clothes for them is also seen as a measure of dedication of the woman of the family. Hence Unilever faces the challenge of changing few of the age old perceptions and yet successfully making a mark in the lower income segment. For this Unilever will have to convert the laundry soap users into an Omo class user. This is a long term strategy but yet a feasible one   [ 1 ]    WHY CHOOSE LOWER INCOME GROUP: Enter lower income group segment before P&G penetrates there Detergent market in this segment will always be a cash cow Need gap analysis shows that there is an existing need for good detergents in this market IMPLICATIONS OF MOVE: SHORT TERM IMPLICATIONS: First mover advantage, shift of investment of money in low price brand from premium brands LONG TERM IMPLICATIONS: Market leader in low income detergent market, without a shift in Omo customers the new brand will be able to attract lower income customers WHAT SHOULD BE DONE? There are various options with Unilever. Namely, Launch a new product in the market targeting the lower income consumer without cannibalizing its own premium brands extensively – Reposition one of its existing brands Have a cheaper version of Omo/Minerva Carry out an extension of one of the existing brands I believe that Unilever in Brazil should carry out PRODUCT LINE EXTENSION. Hereb y they should introduce an additional item in the same product category. Unilever should have an extension of its brand Minerva named Minerva Progress (similar to Omo Progress which removes difficult stains without bleach and laundry soap). Minerva Progress should be positioned between Omo and Minerva

Would you let this man be a role model for teenage boys Research Paper

Would you let this man be a role model for teenage boys - Research Paper Example If you have teenage boys, who like music or have a talent in music then they would probably have someone like Dr. Dre as their role model. The question is would you allow him to be a role model to teenage boys? To help us answer this question, let us first look at Dr. Dre’s life and judge his values from his success and flaws. Currently, Dr. Dre is associated with a lot of success following his popularity in the music industry as a rapper, producer, and a businessperson. He has been labelled as hip-hop’s first billionaire having successfully signed a billion-dollar deal with Apple Inc. for the acquisition of â€Å"headphone maker and music-streaming service provider Beats Electronics† (Gittleson, par. 4). On the negative side, Dr. Dre has had his share of flaws but most of them are associated with his past. Most of his problems with the law happened in the 1990s, including being arrested for battery of a police officer, involved in a high-speed chase while intoxicated, and assault on fellow producer Damon Thomas (A&E Television Networks). Looking at the brief analysis of Dr. Dre’s values as a role model it is clear that he can be a good role model to teenage boys. His personal character has significantly changed over the years and so has his success. The two seem to have progressed synchronously, which can be used as a good learning point to teenage boys. The fact that his hard work has been a great contributor to his success can also be used as a motivator for teenage boys who would rather be inspired by his success than his

The Requirements For Army Officers Essay Example | Topics and Well Written Essays - 500 words

The Requirements For Army Officers - Essay Example I endeavor to dedicate myself to a life of public service and leadership in the army. To be a successful army officer, one must have strong communication and interpersonal skills. My work and school roles, responsibilities, and activities have honed my communication and interpersonal skills. In high school and college, I served leadership positions, where I served the interests of my groups and community. My work experiences also gave me the opportunity to be a good communicator. As an Internet Sales Associate, I learned how to convince people about our products. Being an army officer also requires â€Å"selling,† specifically selling the importance and urgency of different unit assignments. I also worked as a Certified Nursing Aide. In this job, I was able to interact with different kinds of personalities, people with different and complex needs and interests. I learned how to understand and deal with them so that we can attain our health care objectives. I also worked as an Operating Room Specialist and Production Technician, where verbal and written communic ation skills were critical. As an enlisted soldier, I learned the importance of listening to and following my superiors and learning from formal and informal sources of knowledge and information in the army. These experiences have enhanced my communication and interpersonal skills that are needed to act as an army officer. An army officer entails leadership and responsibility. I want to take an active role in leading an army unit so that we can attain any goal or objective assigned to us. In high school, I developed my leadership skills by becoming the Boys Prefect at the Presbyterian Boys Senior High School in Legon, Ghana. During this time, I enjoyed the ability to exercise discipline on myself and other people. My need for challenging leadership experiences thrived until college.

Lamb to the slaughter by Roal Dahl Essay Example for Free

Lamb to the slaughter by Roal Dahl Essay Detective mystery fiction started in England in the 1790s. Then later in the 1850s to 1860s authors started writing melodramatic thrillers known as sensation novels perhaps one of the best known of the melodramatic thrillers is the stories written by Wilkie Collins who wrote The woman in white. By the late 1800s Conan Doyle wrote stories featuring Sherlock Holmes, this type of story was called mystery fiction, and is undoubtedly the most influential mystery fiction novel of the 1970s. These mystery fiction novels were based on Sherlock Holmes who is a detective in murder cases and has a side kick called Watson who very much admires Sherlock Holmes as being very clever in solving crimes by gathering the evidence. In the book he narrates the story and makes clear Hes admiration for Sherlock Holmes, this is what influenced other writers in the 20th century to writing mystery fiction stories based on the structure of the Sherlock Holmes. And you can still see the work of Conan Doyle being used as structure for modern day stories and film series, such as the well known CSI crime which is set in America and involves a group of homicide detectives who have an important role in using state of the art forensic techniques in order to work out the murders and accomplices, with a twist to the story to make it more interesting. However in replacement to where Conan Doyle uses cunning detective work the makers of CSI use the forensic science more as the way of catching the murderess. Law and Order uses the same concept as CSI crime but is set in a different part of America. The Bill is a popular TV series about a police force that use cunning police work by working together to solve all crimes. Unlike in the stories of Sherlock Holmes or CSI crime The bill uses more then one detective just like in Sherlock Holmes. Another detective story based on the stories of Sherlock Holmes is the TV series called Colombo who is a homicide detective and is very cunning just like Sherlock Holmes. Colombo however unlike other modern detectives is a very unconventional detective because when hes on a case he acts very senseless and seems as though he isnt a very good detective, however towards the end he solves the murder very cunningly. Another modern but unconventional detective story is the TV series Diagnoses murder the main character of this series is a doctor who works at the hospital and like Sherlock Holmes has nothing to do with the local police so he works alone solving murder cases, which are brought in buy the people he treats at the hospital where he works this therefore makes this detective story very unconventional and is not like Sherlock Holmes in that respect. The detective story The Speckled band is conventional as the settings are normal for a murder story if you take in to account the detective who is cunning with a side kick Watson and the victims you can see that the setting and atmosphere are very conventional for a murder detective story. However Holmes is responsible for the death of DR Grimsby Roylott which is unconventional. However the structure is conventional, the readers realize this as the The Speckled band works backwards from the discovery of Mrs. Helen Stoners death. Helen stoners sister goes to meet Sherlock Holmes and Watson to bring to their attention the murder of Mrs. Helen Stoner. Then later we read about the investigation that Holmes and Watson undertake at Stoke Moran. The narration in The Speckled band is two linear which we find out when Helen stoners sister tells Holmes and Watson about the murder It is of her death that I wish to speak to you, and when Watson narrates I was early.fair play. However in the story Lamb to the slaughter the settings are very unconventional and instead seem like an ordinary familys life but the story has a cunning twist and Mary Maloney (the wife) murders her husband (Mr. Maloney) who is a detective. This is most unusual for a murder detective story and so is unconventional considering a detective got killed, the atmosphere and settings along with the detectives who are the police but in the story seem very half-witted and ironic as they eat the evidence and drink the whiskey in the middle of the murder case whilst Mary Maloney gets away with the murder. The structure of the Lamb to the slaughter is unconventional because the pinnacle of the story is when Mary Maloney kills her husband. This makes the storey we read about the crime being committed and not very much of the investigation as we had seen earlier in The Speckled band. The story The Speckled band begins with Watson (Sherlock Holmess side kick) narrating, he brings in to account the case of the Surrey family of the Roylotts of Stoke Moran, the story continues to the murder of Mrs. Helen Stoner who had just recently been engaged but before her death she said that It was the band! The Speckled band. However the readers are kept in to suspense of the murderers identity, but Sherlock Holmes is called in he finds later long thin marking on Mrs. Helen Stoner indicating that if an animal is involved then it must be long and thin. When Sherlock Holmes was first called in for the case he proved to be a very observant detective and starts to suspect that Mrs. Julia Stoners recent engagement is a threat to her life and that the murderer of Mr. Helen Stoner will kill her as she also like Helen is engaged, so the murder of Helen must be linked to her recent engagement, During the story Watson continues to narrate, later Sherlock Holmes and Watson check out the house were the murder took place and Watsons narrative tells the reader how observant Sherlock Holmes is and creates an image of him as being a detective who never leaves a stone unturned. As Sherlock Holmes checks the house he find out that DR Grimsby Roylott had added some peculiar things about the house like a ventilator and a dummy bell rope. After a while Sherlock Holmes pieces up the clues and realizes that there is something wrong about the crime scene. Sherlock Holmes arranges with Mrs. Stoner to shine her lantern through the window from her bed room at the house in Stoke Moran when DR Grimsby Roylott gets in to his bed room at night, when Sherlock Holmes and Watson saw the signal from outside they climb in to the house through the window through to Mrs. Stoners bed room. After a while in Mrs. Julia Stoners bed room they finally hear a dark lantern being lit later they hear what Watson describes as a Soothing sound and then a cry which Watson explains was a The most horrible cry I have ever listened, Sherlock Holmes tells Watson that they should go into DR Grimsby Roylott room where they had heard the sound, when they entered DR Grimsby Roylott room they find that he is dead and appears to be wearing a sparkling chain around his neck but when Sherlock Holmes approaches him they find that it is a live snake which bittern DR Grimsby Roylott and caused his death, Its a swamp adder Sherlock Holmes explains, and then continues to say that . It is the deadliest snake in India and comes to the conclusion that the snake was the speckled band which Helen Stoner said just before she died. So in the end it becomes apparent to Sherlock Holmes that DR Grimsby Roylott was the murderer and his motive was greed over money which his daughters would inherit from him in the event of their marriage which is why Mrs. Helen Stoner was killed as she was engaged. It becomes apparent to the reader that DR Grimsby Roylott was trying on that night to kill Mrs. Stoner but failed as the snake he put through the ventilator was blocked so the snake turned round and attacked DR Grimsby Roylott.

Reggae Icons, Jamaican Culture, and Homophobia Essay -- Essays Papers

Reggae Icons, Jamaican Culture, and Homophobia "The world is in trouble/Anytime Buju Banton come/ Batty boy get up and run/ ah gunshot in ah head man/Tell dem crew†¦ it’s like/ Boom bye bye, in a batty boy head, rude boy nah promote no nasty man, them hafi dead." The average member of the reggae dancehall culture knows the message that this song is sending to its listeners. However, without a translation these lyrics do not mean a thing to someone who is not familiar with this culture and the vocabulary of dancehall artists. Translated the lyrics read: "The world is in trouble/When Buju Banton arrives/Faggots have to run/Or get a bullet in the head /Bang-bang, in a faggot’s head/Homeboys don’t condone nasty men/They must die." These lyrics from the song "Boom Bye Bye" by Buju Banton personify the manner in which the reggae dancehall culture of Jamaica views homosexuals. These lyrics will always be part of dancehall history because of the controversy they started amongst the homosexual North American community, who were offended by Buju Banton’s lyrics. The controversy brought about the question of whether this was a problem due to cultural differences or a hate crime against a group that is considered a minority, homosexuals. This song brings forth issues and different beliefs that are present in the Jamaican culture that contradicts those of the North American culture. The lyrics of dancehall reggae music in Jamaica seem to encourage the taunting and violence towards homosexuals. Of course it is normal for most reggae songs to deal with the social concerns and religious beliefs of Jamaicans because it is a big representation of the Jamaican culture. Homosexuals are looked down upon as outcasts because of their sexuality. Homop... ...ut his culture. I believe anyone, not only musicians, but any artist should be able to express themselves and their beliefs through their work. If it is the norm in your society to believe something is wrong then how can you expect a prominent artist to express himself in a manner that goes against the norm of his society. Personally I believe that he is signing about his culture and no one, no matter what the situation, should be criticized for expressing his or her beliefs. In conclusion the deeply rooted homophobia that is mistakably reflected in Banton’s lyrics and that, more importantly, pervades the Jamaican society, is a very controversial issue. Not only is there the question of whether Banton is correct because he is singing about his culture but despite the fact that he is expressing his beliefs does he have any right to threaten the lives of human beings.